A dream that started with my first app
Ever since I started writing code, I've had one dream: to build software that real people use every day, and to offer it at a price that feels comfortable, not out of reach. I've spent more than seven years in software, working across the full stack and on security, mostly on B2B SaaS products. Every year taught me the same lesson: the businesses that need good tools the most are often the ones that can afford them the least.
Building EaseNotify
So I built EaseNotify, a simple way for businesses to add stylish announcement bars, countdown timers and banners to their websites and turn more visitors into customers. No coding, no agency, no big bill. Watching small business owners use something I made to grow their own business is still the best feeling I know.
The problem I couldn't solve
Then I hit a wall with my own growth. My revenue lived in one tool. My signups and product usage lived in another. My traffic lived somewhere else. Every time I wanted to answer a simple question, like “Is my business actually growing?” or “Why did that customer leave?”, I was jumping between dashboards, exporting spreadsheets and trying to connect the dots in my head.
I'm a developer, and it was still hard. I kept thinking about every founder without a technical background, and without a data team, facing the same wall alone.
Why I'm building EaseMCP
AI assistants changed what's possible. You can now simply ask a question in plain English. The missing piece was a safe, simple way to give your AI the right numbers from all your tools at once. That's EaseMCP: one MCP connection that brings your payment, analytics and marketing tools together, does the math exactly, and lets your AI explain what's really happening in your business.
I'm building it as a solo founder, the indie hacker way: listening closely to the people who use it and shipping what they actually need. My goal is the same as on day one: to help small and early-stage businesses grow, with a tool they can understand and afford.